One of the biggest mistakes a Buyer’s Agent can make is treating property management as something that only matters after settlement.
It matters much earlier than that.
In a recent podcast conversation with Ashleigh Goodchild, kDirector of SOCO Realty, the message is clear – a strong property manager is not just there to collect rent.
A great property manager can shape the client’s experience, protect the asset, and add valuable insight during the buying process itself.
The episode highlights the importance of bringing property managers into the journey earlier, not later, and recognising the practical value they bring to investors.
This is especially important for investor clients.
A Buyer’s Agent may source the property, assess the deal and negotiate the purchase, but a property manager often sees things through a different lens.
They understand tenant appeal, local rental demand, presentation issues, management risks and the day-to-day realities of holding that asset.
The episode also emphasises that exceptional property managers have strong opinions, make decisions quickly, communicate well and genuinely care about the investor client outcome.
That should matter to every Buyer’s Agent.
Clients pay a Buyer’s Agent to make sure they don’t make a costly mistake.
Part of that responsibility is building the right experienced, professional team around the client.
If you recommend the wrong property manager, the client feels it.
If communication and service is poor, if there is little care factor, or if problems are not handled well, the investor’s confidence can drop very quickly.
The episode discusses friction points in property management, tenant challenges, due diligence and the importance of asking better questions before recommending a property manager.
For me, that is the real takeaway.
A great Buyer’s Agent does not work in isolation.
They understand that best practice service extends beyond the purchase itself. It includes the quality of the professionals who support the client after the deal is done.
When the property manager is strong, the client feels supported and their experience is a positive one.
When the client feels supported, trust grows and there’s the likelihood that they will refer their family and friends to you.
And when client trust grows, your Buyer’s Agent business becomes stronger for the long term.
Be a Best Practice Borderless Buyer’s Agent.
Here’s the full podcast episode:
https://podcasts.apple.com/au/podcast/buyers-agent-networks-podcast/id1810377256?i=1000744932104