What's the Secret to Building a Thriving Buyer's Agent Client Base?
Building a client base takes time – you’ll need to meet people where they’re at, investing your efforts to network online and in-person. For this all-essential people side of the buyer’s agent equation, you need to go beyond your qualifications and skillset to focus on developing good quality relationships.
1. Understand your target market
When you market to everybody, you may reach nobody. Hone in on your niche and get clear about the exact clients you want to attract.
2. Establish yourself as an authority
Distribute regular and consistent messaging via all social media channels, newsletters, website, plus free digital downloads (Checklists, swipe copy and free training etc).
3. Communicate on a human level
Cut through property investment ‘industry jargon’ and use plain English so people understand what you’re saying to them.
4. Developing trust is vital
Your investor clients will be spending big money based on your expertise and want to know that you’re the person who can do the job for them.
5. Let your clients know that they’ve been heard
If you need to veer from an agreed destination, build a solid case for your course of action and let them know in advance. Communication is key to a strong working relationship when buying an investment property for a client.
Your ability to deliver on your promise and provide real value to your clients will not only help them to build wealth through high quality investments but give them lasting peace of mind. Over time, that will lead to referrals and another client cycle will begin.
Discover the skills and knowledge you need to become a successful buyer’s agent through our upcoming Buyer’s Agent Course.
I’m hosting a free, live Training for those wanting to learn more about being a Buyer’s Agent and working with property investors. Register here to join us on Tuesday August 20.
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